Girls I Really Like: Holli Rogers

Can you imagine being the fashion director of That’s exactly what Holli Rogers does! She is the woman behind one of the biggest ecommerce fashion websites.

She started as a buyer at Neiman Marcus, an American luxury specialty department store, and then moved to Chanel to develop their ready-to-wear. In 2003 she joined the Net-a-Porter buying team as Assistant Retail Director and later appointed Fashion Director in 2011.

She has the privilege access to all the new trends, the best designers, but she considers her style fun and relaxed.
What I most like about her is the simplicity in her style. You look at her, and you can see she wear good clothes, but she doesn’t try too hard to be noticed. I love that!


  1. Whether it's casual or elegant she has great style.


  2. Love her look!

  3. love the looks!


  4. That snakeskin-print dress is to die for!


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